My Work

HERE’S A HIGHLIGHT REEL OF THE THINGS FROM MY CAREER THAT I AM PROUDEST OF

  • The Wildflower Website

    In November 2024, I launched this website for The Wildflower: Uncommon Gifts in downtown New Albany, Indiana. The site supplements our brick-and-mortar location and allows us to continue growing the website and expanding into new realms and opportunities, like subscription boxes and bulk gift sets.

    View site

  • NFL Draft Business Resource Kit

    The kit was downloaded 635 times by Visit Detroit partners to help them prepare for the influx of visitors during the 2024 NFL Draft. I wrote the content for this kit and guided the design and final production. The kit sets a precedent for future large events in Detroit, as well as for other NFL Draft host cities.

    Download
Item 1 of 4

30 UNDER 30

In 2020, I was recognized as one of Destinations International’s 30 Under 30 for future industry leaders. I wrote about my experience in the program for their blog and was selected to serve on the 2022 30 Under 30 Alumni Council.

 

My Writing

Other Highlights

  • I help organize a network of over 230 creators to write blogs, film videos, and take photos to help us tell Detroit's story, increasing our web and social media engagement, and putting over $67,000 back into the Detroit creative community since January 2023 and helped us to reach over 4.2 million pageviews in 2023.

  • In 2021 the Livingston County Convention & Visitors Bureau rebranded as Explore Brighton Howell Area. Alongside an incredible group of seasoned professionals, I got experience in destination research, design strategies, and brand launch best practices. Learn about the new brand here.

  • When I started with the LCCVB in 2018, the website was less than a dozen pages and in desperate need of a facelift. I worked with a developer, becoming a WordPress wizard along the way, to create a new site with a unique page for every tourism partner in Livingston County. In its first year, the new site averaged 5,000+ monthly visits and saw triple the amount of traffic from 2018.

  • In 2021 I was in charge of the Michigan Association of Convention and Visitors Bureaus annual conference silent auction. With donations like hotel stays, attraction tickets, gift baskets, and advertising bundles, we raised a record $26,000.

Media Features

  • SoIN Tourism Awards

    December 2024 - I had the honor of representing The Wildflower: Uncommon Gifts as store manager to accept our “New in SoIN” award at the inaugrual SoIN Tourism Awards.

    Learn More

  • WJR Interview

    February 2024 - I was interviewed for WJR’s morning show about blog content I produced for VisitDetroit.com, about ways to celebrate Galentine’s Day in Detroit.

    Listen to Interview
Item 1 of 5