My Work

HERE’S A HIGHLIGHT REEL OF THE THINGS FROM MY CAREER THAT I AM PROUDEST OF

  • The Wildflower Website

    In November 2024, I launched this website for The Wildflower: Uncommon Gifts in downtown New Albany, Indiana. The site supplements our brick-and-mortar location and allows us to continue growing the website and expanding into new realms and opportunities, like subscription boxes and bulk gift sets.

    View site

  • NFL Draft Business Resource Kit

    The kit was downloaded 635 times by Visit Detroit partners to help them prepare for the influx of visitors during the 2024 NFL Draft. I wrote the content for this kit and guided the design and final production. The kit sets a precedent for future large events in Detroit, as well as for other NFL Draft host cities.

    Download

  • NFL Draft Landing Page

    This was the NFL fan's guide to Detroit during the 2024 NFL Draft. I coordinated with the NFL and local organizations to ensure content was accurate and up-to-date so visitors could travel confidently and enjoy the event. Following the event, the page became a space for creator content to be displayed.

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  • Visit Detroit Digital Passes

    I launched the Detroit Brew Trail, Explore Detroit Pass, Detroit Pizza Pass, and Dining in the D Pass with Visit Detroit. Passes allow visitors to save while exploring the city and earning points for prizes. The Detroit Pizza Pass, in particular, saw massive success, with over 100 million media impressions.

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30 UNDER 30

In 2020, I was recognized as one of Destinations International’s 30 Under 30 for future industry leaders. I wrote about my experience in the program for their blog and was selected to serve on the 2022 30 Under 30 Alumni Council.

 

My Writing

Other Highlights

  • I help organize a network of over 230 creators to write blogs, film videos, and take photos to help us tell Detroit's story, increasing our web and social media engagement, and putting over $67,000 back into the Detroit creative community since January 2023 and helped us to reach over 4.2 million pageviews in 2023.

  • In 2021 the Livingston County Convention & Visitors Bureau rebranded as Explore Brighton Howell Area. Alongside an incredible group of seasoned professionals, I got experience in destination research, design strategies, and brand launch best practices. Learn about the new brand here.

  • When I started with the LCCVB in 2018, the website was less than a dozen pages and in desperate need of a facelift. I worked with a developer, becoming a WordPress wizard along the way, to create a new site with a unique page for every tourism partner in Livingston County. In its first year, the new site averaged 5,000+ monthly visits and saw triple the amount of traffic from 2018.

  • In 2021 I was in charge of the Michigan Association of Convention and Visitors Bureaus annual conference silent auction. With donations like hotel stays, attraction tickets, gift baskets, and advertising bundles, we raised a record $26,000.

Media Features

  • SoIN Tourism Awards

    December 2024 - I had the honor of representing The Wildflower: Uncommon Gifts as store manager to accept our “New in SoIN” award at the inaugrual SoIN Tourism Awards.

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  • WJR Interview

    February 2024 - I was interviewed for WJR’s morning show about blog content I produced for VisitDetroit.com, about ways to celebrate Galentine’s Day in Detroit.

    Listen to Interview

  • WHMI Interview

    July 2021 - I was interviewed by the Howell Area Chamber of Commerce about my role at the Livingston County Visitors Bureau and my recent scholarship award.

    Watch interview

  • Destination Marketing Podcast

    July 2021- I spoke with Adam Stoker from Destination Marketing Podcast about engaging stakeholders and my love of macaroni and cheese.

    Listen Here

  • 30 Under 30 Blog

    September 2021 - This is a blog that I wrote for Destinations International about my experience as a 30 Under 30 honoree in 2020.

    Read Blog