Resume

Visit Detroit | April 2022 - August 2024 (relocated to Louisville area)

✶ Produced and maintained web content on VisitDetroit.com, driving over 10.4 million views during my tenure

✶ Created business resources for CVB partners, including the 2024 NFL Draft Business Resource Kit with 635 downloads, coordinating marketing efforts for large-scale events

✶ Revitalized and managed Visit Detroit’s loyalty passport programs, including the Detroit Pizza Passport, generating over 10,500 users and 100 million media impressions

✶ Supported the social media team in crafting and executing content strategy, resulting in over 87.6 million impressions across platforms in 2023

✶ Managed a network of 230+ creators producing blogs, videos, and photos, enhancing web and social media engagement while reinvesting over $67,000 into Detroit's creative community

✶ Liaised between Visit Detroit and external marketing groups, maintaining brand standards and serving as the final approval point for numerous campaigns

✶ Collaborated with the NFL to write copy for the NFL OnePass during the 2024 NFL Draft, contributing to record-breaking attendance of over 775,000

Promoted from Digital Marketing and Content Manager in January 2022

Explore Brighton Howell Area | May 2018 - April 2022

✶ Managed the end-to-end rebranding process, from conducting extensive survey research to making final decisions on the new logo, successfully executing the transition to the new brand across all relevant channels

✶ Developed and maintained an active presence on CVB’s blog by seeking out unique Livingston County experiences, contributing to a 213% increase in web traffic in 2019

✶ Managed a social media content and communications strategy calendar that evolved with industry trends, resulting in over a 100% increase in followers across three platforms in four years

✶ Coordinated digital and print marketing campaigns, including ad copy, photos, graphics, and branded partnerships both state and nationwide

✶ Provided effective supervision and guidance to interns on social media and web copywriting tasks

The Space | May 2018 - March 2021

✶ Taught various styles of yoga-based fitness classes, fostering an environment conducive to growth, expansion, safety, and release

✶ Mentored students through their YTT200 program, enhancing their skills and personal development

✶ Collaborated with colleagues to host workshops and represent the studio at community events, enhancing local engagement

✶ Pivoted to virtual classes in March 2020, maintaining connection with members online and successfully leading the studio's transition to digital engagement

✶ Led the studio’s virtual book club, fostering community and ongoing learning

✶ Spearheaded Summer Solstice events with 108 sun salutations, drawing significant participation

✶ Initiated social media campaigns like Know-Vember and Instagram contests, significantly boosting social engagement and member interaction

Northville Downtown Development Authority | November 2017 - May 2018

✶ Prepared and managed marketing materials, including website, event calendar, newsletters, event postcards, and business directories, ensuring consistent branding and clear communication

✶ Launched Instagram and YouTube accounts, crafting social media marketing strategies that increased community engagement and visibility for Downtown Northville

✶ Coordinated with local publications and media outlets to promote Downtown Northville events, boosting attendance and enhancing the town's profile in the Metro Detroit area

ivivva by lululemon | July 2016 - September 2017

✶ Educated guests on product functionality, fit, and features, tailoring communications to the unique needs of girls aged 6-14

✶ Managed social media strategy for the store, aligning content with lululemon and ivivva brand goals while fostering a unique community presence

✶ Participated in and planned community events, building lasting relationships and enhancing brand loyalty among local guests

✶ Launched an Instagram Live program that engaged a new group of girls weekly, increasing brand interaction and product visibility

✶ Developed and implemented a content calendar that resonated with the community, supporting strategic brand alignment and local engagement

✶ Created and led a Dreams + Goals workshop for middle-school girls, incorporating vision board creation and yoga, supporting their personal growth and engagement with the brand

✶ Organized the ivivva Stylist program, facilitating creative involvement and team-building among young community members